Once Mike had finalised the changes which we discussed about the layout of the booklet we decided that it would be best to print out a rough mock up on the laser printer before spending a great deal on the actual print.
From this we could see that the front cover needed slight adjustment so that more negative space was left where the bind was in order for the illustrations to be clearer and displayed centrally. We felt the text was too high up too and needed to be moved down slightly so that it wasn't as dominant on the page but without reducing legibility. During the process of this we decided that the stock needed to be suitable for handling so a heavier weight supplied in digital print was perfect.
I was pleased with the final outcome of the specimen booklet and feel it achieves the child friendly and fun approach we have had in mind all along. The bright primary colours which we have chosen have printed out much better than I expected and because of this the type and illustrations really pop off the page and add much needed interest to the simplified layout. The spacing of each page works well to display the typeface at its best and it can be easily understood in an understated way. Binding and cropping hasn't gone as well as we had hoped and some are lop sided and mis judged, because of this we have decided that further work will be done on this in the new year. At the last minute we have also realised that other promotional material and packaging that we set out to achieve hasn't been completed in time for submission and feel that it is needed to finish off the overall visual to a higher quality, so again is another element we will work on later. Due to restrictions with printing and lack of resources left we have been unable to add the vinyl we wanted.
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