Myself and Mike have had a small discussion this morning about changing the layout of the specimen guide as we felt that we were both happy with the visual and concept of the alphabet but not the booklet part. The content we have already developed is suitable for what we aimed to show off about the typeface to the audience but simply needs re working onto a different format and layout.
During working on my dissertation I looked at a very similar topic and received several existing type specimens from FontSmith. The examples which I received are very appropriate to this brief too and decided to show Mike these just in case they were of any help. We both became exited about the possibilities of different formats and layouts from these and discussed the possibility of doing something very similar with are own. We feel that a more complex format and layout will engage the audience further with the use of folds and block coloured sections. This also would follow the whole idea which we have been trying to achieve with the typeface itself- something that is engaging, bold and fun to appeal to a younger audience.
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