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Tuesday, 29 October 2013
Coeliac type (collab)- Coeliac disease research.
For the typeface I have done some quick research of basic terms used within Coeliac disease from the websites shown below. As my Mum has the disease I already have a general understanding of what is involved and how the body is affected to a standard enough to complete an understandable typeface and therefore ended up mainly using the sites for visual inspiration of the gut and products.
Coeliac type (collab)- Brief.
I was approached by Mike earlier in the week wanting to take part in another brief together after how well last year went with responsive collaboration. His initial ideas were to create a typeface together in a short period of time but had no real purpose in which to create one. My suggestion then was to create a typeface which I could use as a display/title type for my coeliac campaign material as this would give us some restrictions in terms of audience and needed aesthetics.
With this in mind we went ahead and wrote a suitable brief which we could then both work upon.
With this in mind we went ahead and wrote a suitable brief which we could then both work upon.
Friday, 25 October 2013
Progress crit feedback.
- Good research into 80s culture from dissertation- needs to be extended further to be more specific to entertainment culture/ TV shows/ films.
- Maybe take a step back and look at this more before jumping in with a logo.
- Identify audience and research this market- how would this effect the name?
- Continue to explore numerous concepts before choosing just one.
- Split the brief down into smaller ones so that you don't get too lost with long time schedule.
With this in mind I will now go back and explore the audience and entertainment sector of the 80s more before continuing with the design elements. It could turn out that I may be able to work on some of my previous ideas but they will be more informed now.
I have also gone ahead and split the brief down into more manageable chunks.
Suitable name for channel- one day
Channel logo- one week
Brand guidelines- two weeks
Website/iplayer concepts- three/four weeks
Other channel products- one week
Thursday, 24 October 2013
Notepad (live)- Production.
Production was something that I wanted to spend a great amount of time on as this was something that I wanted to use this brief to practice doing. As part of my idea I also wanted to use foil as I wanted to add a subtle detail to the saying to improve the overall visual quality of the final piece and this was something that I really like from my research and is common when producing notepads. Add a bit of print class to the plain old office. From doing the process I remember how easy this was to complete with the use of laser ink and a laminator achieving good results.
I was very happy with the final result and now it is just a case of taking a good portfolio shot in which the foil is reflective and can be seen easily. The final visual has also worked better than anticipated because the foil colour is so similar to the black ink colour so it is hard to notice the small areas which it hasn't worked with and picked up the foil.
Wednesday, 23 October 2013
Notepad (live)- Digital development.
I started to develop my concepts straight from digital, although this is not how I normally like to work, I feel that it is needed with such a short time frame I have and because most of the design decisions are down to font choice rather than layouts. This is because I felt that the simplistic and minimalistic approaches seen in my research are the most suitable options because they will allow the saying to be clearly read once foiled.
The colour scheme was selected by the client as being appropriate to the company which is navy and white. Although this could possibly change when I start to work with the stock and printing materials available but as long as it is kept simple this shouldn't matter as they are not used as promotional material for the company outside of the office. As an office it is quite lenient which is why organisation is so bad.
I felt that the font above is too bold and use of capital letters makes the piece look quite aggressive and this isn't the impression I want to create as the sayings are quite light hearted and inside jokes almost.
My next approach was to use a sans serif font still but use of lowercase and a more curved form. The choice of Futura was perfect as it gave the appearance I wanted and looked a lot softer and more inviting so the product is more likely to be used without being too much of a statement.
I have also looked at emphasising the key words from the sayings with the use of italics and underlines. This worked well and added some interest quickly to the design following the simple lines already achieved. This layout and type arrangement can now easily be replicated across the other formats and sayings leaving ample time for binding and printed finishes as hoped from the inspirational research I have looked into prior.
Tuesday, 22 October 2013
80s Channel- Choosing a name.
My initial idea for the channels name was to look back at 80s culture and TV of the time and find a word which is appropriate to describe the reference to TV but also reflect an element of the 80s. An obvious way to look at this is to research 80s slang words and find one which works with the channel concept. Below are several which I have picked out based on their sound and meaning that could work.
Once I have selected my favourite ones, with some help from peers, I began to do relevant internet searches to see what was already in use within the entertainment sector. Some came back as already being channel names so these were automatically ruled out because I don't want to re brand something which is already existing.
Because of this I have decided to broaden past just looking at slang words and more of cultural and technological associations with the 80s that could also work before I start sketching ideas and may work better visually. I was looking too specific and narrow before.
Notepad (live)- Concepts.
Idea one
To create a series of different format notepads that would be suitable for each different role around the office. Each would be personalised and specific to each role by introducing a saying to each one. This would be quite humorous as an inside joke without offending customers that might come into the office environment. Visuals to be kept simple with use of company colour scheme and typographic focus.
Sayings such as:
To create a series of different format notepads that would be suitable for each different role around the office. Each would be personalised and specific to each role by introducing a saying to each one. This would be quite humorous as an inside joke without offending customers that might come into the office environment. Visuals to be kept simple with use of company colour scheme and typographic focus.
Sayings such as:
- All those fireworks that everyone wants to burn.
- All those doors that will eventually want returning.
- All those invoices to be made.
Idea two
To create a series of notepads that would be illustrated with vector icons showing the tools of each specific job role. To suggest that this is the equipment and related tools and problems what the notepad is organising. Keep simple with same iconography visual on each so that it is clear they are part of same range for same purpose.
I have decided to stick to a possible two concepts as I don't have a lot of time to complete them and want to focus this brief on a chance for me to practice some print finishes and book binding as this is something that I haven't done much of since 2nd year.
After talking with the client, although she is fond of both ideas, the typographic one is really standing out because of its humour and this is great for me in terms of design visual production because it means simply choosing a suitable font and saying for each notepad format.
Monday, 21 October 2013
Notepad (live)- Research.
Although this is a quick turn around brief I still have to look at existing notepads for some inspiration especially for binding and print finishes. The examples which I have been most attracted to use a simple typographic design that works well to display a related quote to the profession or format which is ideal for what my client wants as it would give allow me to add a subtle insider joke through a saying without being too over the top. Each saying could relate to the notepads use and specific role in the office to increase the organisation which was needed by the brief. Binding is kept to a minimum and simple stitch method which I am easily capable of replicating and most of the production is focused on the print finishes to add detail. Because the typographic styles used are very minimum this adds needed interest which I could also replicate nicely with a foiling method.
80s Channel- Existing visual research.
The first brief which I plan on working on, as I have identified it as my over arching longer brief, is my 80s channel. To begin with I have started to research visuals that are already existing for the television industry that inspire and attract me instantly without being too complex, something which I could possibly re create. At this moment I am not too bothered about context or visual approach taken so that I can get a broad overview of what works and what formats are suitable for the entertainment sector.
http://www.behance.net/gallery/ALPHA-TV/11180397
The use of bright colours and simple graphics works well to instantly attract the audience and allows the visuals to be clearly distinguished from the moving film behind. Clear sans serif font is also highly legible even when moving at fast speed which is great when the audience will be sat a distance away from the screen whilst watching, something to definitely consider in my own. Some may find the amount of bright colours too garish so a limited colour palette may have been more suitable especially with the amount of colours seen in the films.
The use of bright colours and simple graphics works well to instantly attract the audience and allows the visuals to be clearly distinguished from the moving film behind. Clear sans serif font is also highly legible even when moving at fast speed which is great when the audience will be sat a distance away from the screen whilst watching, something to definitely consider in my own. Some may find the amount of bright colours too garish so a limited colour palette may have been more suitable especially with the amount of colours seen in the films.
http://www.behance.net/gallery/TV-branding-Discovery-History/1161643
This is a new re brand for the Discovery History channel which shows that channel branding would need a suitable visual image that could be used and understood even without showing the channel title. The simplified icon is legible at various sizes and blank areas allows it to be modified to suit specific shows without loss of understanding. This is something that I will look at taking for my own designs. The icon visuals also describe the channel topic well like looking through old pages within history- very clever yet simple.
http://www.behance.net/gallery/NATGEO-TV-App-Revamped/11495115
National Geographic branding is one of the most memorable ones for me at this time because of its striking colour scheme and simple bold graphics. Although this may not be suitable to my 80s topic it shows me that colour use within entertainment is one of the key impacting considerations to think about. This example also shows me the importance of mobile platforms now for channels. Simple and easy to use navigation is suitable for a wide audience range and is clear to understand. Hierarchy of type and the information which it displays is important when on such a small format and here it is used to its best without each screen being too cluttered or complex.
http://www.behance.net/gallery/HBO-Latam-Tv-Rebrand-2013/11341609
The dark colour scheme is appropriate for the audience which this channel attracts but I personally don't like it, it's too dull with a business/sophisticated feel. For my own channel topic it would be too serious for the shows I will be looking into, I need a more light hearted and comedic appearance. The legibility of the type is good though because of the limited colours so the times and shows can be clearly read at any distance or size. The typographic logo works at varying sizes which also improves the brands legibility so will be remembered more on screen.
http://www.behance.net/gallery/Discovery-Channel-iPad/9184071
This example is good for an online channel platform and shows the impact which easy navigation has on the user. Including clear dates and times will allow the audience to recognise and find shows missed with easy- great for a catch up service platform. Again hierarchy of type to display information appropriately has been considered.
http://www.behance.net/gallery/Travel-Channel-Rebrand-Pitch/10427015
This has a sophisticated, clean cut appearance similar to the HBO branding but because of the yellow colour it has a more inviting and fun aesthetic. Legibility and the moving of the type is well considered for the audience and its context against the moving film.
http://www.behance.net/gallery/NTV-Idents-Package/10017781
http://www.behance.net/gallery/Nitro-Branding/622627
The above two channel indents are both very similar because their target audiences are roughly the same. Again use of bright colours and interesting moving visuals have attracted me to these designs. They both have a fun and comedic effect that has a light hearted feel which engages more easily with the audience. The use of varying visuals, flat and 3D, adds interest and is more appealing to the eye because of it. A mixed media visual aesthetic may work well with my channel topic to reflect the experimental attitude to design and entertainment of the 80s.
The above two channel indents are both very similar because their target audiences are roughly the same. Again use of bright colours and interesting moving visuals have attracted me to these designs. They both have a fun and comedic effect that has a light hearted feel which engages more easily with the audience. The use of varying visuals, flat and 3D, adds interest and is more appealing to the eye because of it. A mixed media visual aesthetic may work well with my channel topic to reflect the experimental attitude to design and entertainment of the 80s.
I have noticed from this initial research that visual formats for television format should include:
- Name and brand visual
- Moving promotional indent
- Indent for channel program times
- Online Iplayer format
- Website and mobile version
Saturday, 19 October 2013
Live brief- Notepad.
Earlier today at work myself and a colleague realised that our lack of organisation between us all and sheets/notes becoming lost throughout the day was hindering our work flow and the time which it is taking us to complete tasks for customers. Her idea was to create a set of notepads which we could all use to easily organise ourselves and our work. This was a perfect opportunity for me to take this on as a short and quite casual live brief.
Tuesday, 15 October 2013
Time management.
Following the recent briefing it was suggested that we outline and set deadlines which to work from for each brief and discuss this within our studio pitch.
Individual briefs
78 violet- 25th November 2013
Leeds cat rescue- 11th December 2013
Wizard of Oz series- 29th December 2013
80s channel- 27th January 2014
Coeliac campaign- 24th February 2014
Books still?- 24th March 2014
Yorkshire restaurant- 14th April 2014
Yorkshire documentation- 15th May 2014
Competition briefs
D&AD npower- 19th March 2014
Puffin children's prize- 2nd April 2014
At this moment my collab brief will be with Steph but we are looking to complete a YCN brief which haven't been released yet so this deadline will need to be added in at a later date.
Individual briefs
78 violet- 25th November 2013
Leeds cat rescue- 11th December 2013
Wizard of Oz series- 29th December 2013
80s channel- 27th January 2014
Coeliac campaign- 24th February 2014
Books still?- 24th March 2014
Yorkshire restaurant- 14th April 2014
Yorkshire documentation- 15th May 2014
Competition briefs
D&AD npower- 19th March 2014
Puffin children's prize- 2nd April 2014
At this moment my collab brief will be with Steph but we are looking to complete a YCN brief which haven't been released yet so this deadline will need to be added in at a later date.
Thursday, 10 October 2013
Module briefing.
- Deadline 22/05/2014
- Individually negotiated study
- Demonstrate progression to professional practice
- Synthesis among practice
- Use of appropriate methods- building on from last year
- Statement of intent- guide whole years study/ suggestion for placement direction
- Demonstrate ability to plan, research, produce and present
- Substantial, innovative and informed body of work
- Planning- work out time management of briefs
- 8 written briefs- 4 need to be about week long
- 1 needs to be sustained/ body of research/ external
- Group/collab (at least one)
- Competition brief
- ISTD- more traditional to digital
- Industry live briefs- attend briefings throughout year
- Minimum of 11 briefs
- Translate briefs into brief templates
- Can change direction over course of year- don't go completely opposite
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