The first brief which I plan on working on, as I have identified it as my over arching longer brief, is my 80s channel. To begin with I have started to research visuals that are already existing for the television industry that inspire and attract me instantly without being too complex, something which I could possibly re create. At this moment I am not too bothered about context or visual approach taken so that I can get a broad overview of what works and what formats are suitable for the entertainment sector.
http://www.behance.net/gallery/ALPHA-TV/11180397
The use of bright colours and simple graphics works well to instantly attract the audience and allows the visuals to be clearly distinguished from the moving film behind. Clear sans serif font is also highly legible even when moving at fast speed which is great when the audience will be sat a distance away from the screen whilst watching, something to definitely consider in my own. Some may find the amount of bright colours too garish so a limited colour palette may have been more suitable especially with the amount of colours seen in the films.
The use of bright colours and simple graphics works well to instantly attract the audience and allows the visuals to be clearly distinguished from the moving film behind. Clear sans serif font is also highly legible even when moving at fast speed which is great when the audience will be sat a distance away from the screen whilst watching, something to definitely consider in my own. Some may find the amount of bright colours too garish so a limited colour palette may have been more suitable especially with the amount of colours seen in the films.
http://www.behance.net/gallery/TV-branding-Discovery-History/1161643
This is a new re brand for the Discovery History channel which shows that channel branding would need a suitable visual image that could be used and understood even without showing the channel title. The simplified icon is legible at various sizes and blank areas allows it to be modified to suit specific shows without loss of understanding. This is something that I will look at taking for my own designs. The icon visuals also describe the channel topic well like looking through old pages within history- very clever yet simple.
http://www.behance.net/gallery/NATGEO-TV-App-Revamped/11495115
National Geographic branding is one of the most memorable ones for me at this time because of its striking colour scheme and simple bold graphics. Although this may not be suitable to my 80s topic it shows me that colour use within entertainment is one of the key impacting considerations to think about. This example also shows me the importance of mobile platforms now for channels. Simple and easy to use navigation is suitable for a wide audience range and is clear to understand. Hierarchy of type and the information which it displays is important when on such a small format and here it is used to its best without each screen being too cluttered or complex.
http://www.behance.net/gallery/HBO-Latam-Tv-Rebrand-2013/11341609
The dark colour scheme is appropriate for the audience which this channel attracts but I personally don't like it, it's too dull with a business/sophisticated feel. For my own channel topic it would be too serious for the shows I will be looking into, I need a more light hearted and comedic appearance. The legibility of the type is good though because of the limited colours so the times and shows can be clearly read at any distance or size. The typographic logo works at varying sizes which also improves the brands legibility so will be remembered more on screen.
http://www.behance.net/gallery/Discovery-Channel-iPad/9184071
This example is good for an online channel platform and shows the impact which easy navigation has on the user. Including clear dates and times will allow the audience to recognise and find shows missed with easy- great for a catch up service platform. Again hierarchy of type to display information appropriately has been considered.
http://www.behance.net/gallery/Travel-Channel-Rebrand-Pitch/10427015
This has a sophisticated, clean cut appearance similar to the HBO branding but because of the yellow colour it has a more inviting and fun aesthetic. Legibility and the moving of the type is well considered for the audience and its context against the moving film.
http://www.behance.net/gallery/NTV-Idents-Package/10017781
http://www.behance.net/gallery/Nitro-Branding/622627
The above two channel indents are both very similar because their target audiences are roughly the same. Again use of bright colours and interesting moving visuals have attracted me to these designs. They both have a fun and comedic effect that has a light hearted feel which engages more easily with the audience. The use of varying visuals, flat and 3D, adds interest and is more appealing to the eye because of it. A mixed media visual aesthetic may work well with my channel topic to reflect the experimental attitude to design and entertainment of the 80s.
The above two channel indents are both very similar because their target audiences are roughly the same. Again use of bright colours and interesting moving visuals have attracted me to these designs. They both have a fun and comedic effect that has a light hearted feel which engages more easily with the audience. The use of varying visuals, flat and 3D, adds interest and is more appealing to the eye because of it. A mixed media visual aesthetic may work well with my channel topic to reflect the experimental attitude to design and entertainment of the 80s.
I have noticed from this initial research that visual formats for television format should include:
- Name and brand visual
- Moving promotional indent
- Indent for channel program times
- Online Iplayer format
- Website and mobile version
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