I started to develop my concepts straight from digital, although this is not how I normally like to work, I feel that it is needed with such a short time frame I have and because most of the design decisions are down to font choice rather than layouts. This is because I felt that the simplistic and minimalistic approaches seen in my research are the most suitable options because they will allow the saying to be clearly read once foiled.
The colour scheme was selected by the client as being appropriate to the company which is navy and white. Although this could possibly change when I start to work with the stock and printing materials available but as long as it is kept simple this shouldn't matter as they are not used as promotional material for the company outside of the office. As an office it is quite lenient which is why organisation is so bad.
I felt that the font above is too bold and use of capital letters makes the piece look quite aggressive and this isn't the impression I want to create as the sayings are quite light hearted and inside jokes almost.
My next approach was to use a sans serif font still but use of lowercase and a more curved form. The choice of Futura was perfect as it gave the appearance I wanted and looked a lot softer and more inviting so the product is more likely to be used without being too much of a statement.
I have also looked at emphasising the key words from the sayings with the use of italics and underlines. This worked well and added some interest quickly to the design following the simple lines already achieved. This layout and type arrangement can now easily be replicated across the other formats and sayings leaving ample time for binding and printed finishes as hoped from the inspirational research I have looked into prior.
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