OUGD603_Extended Practice: February 2014

Thursday, 27 February 2014

Tuesday, 25 February 2014

Bear (collab/comp)- Crit feedback.

Children keep the back when finished and be able to join them together
Hole punch to easily collect them
Where's Wally aspect to design- hide the bear
Collect sections to create one final image
On reverse of box- inside so design section hidden when bought- mystery
Keep buying cereal then to create jigsaw
Outline so option to colour in themselves- less printing costs
Possibly create a winning aspect- prizes available
Explain on outer edges of box
Keep buying to get all sections
Could refer to other animals not just bear to expand the alphabet easily- other friends of the bear

With the photo retakes I have begun to experiment with possible visuals. The re takes include contrasting shapes and colours as seen in earlier inspiration so immediately the visuals are working better. I also found that this image was easier to blend and overlay into an engaging and complex visual pattern ready to screen print. Some more development will be needed to create a full A3 pattern and screen separations.

Saturday, 22 February 2014

Bear (collab/comp)- Box ideas.

Above my contribution

Steph's contribution

78 violet- Photo retakes.

Friday, 21 February 2014

Dialogue (live)- Research.

I have researched into the meaning of dialogue to understand what content needed to be displayed and how this brief could have been possibly interoperated. From this I have looked at printed formats used to create communication through sharing such as print packs and postcards as this is possibly a concept I may look at further at this initial thinking stage. I may possibly need to do further research when I have a stronger idea but this generalised search has helped get me thinking fast.

Thursday, 20 February 2014

Bear (collab/comp)- Definite fact list for boxes.

Arctic

My friends in the arctic have enormous paws to act as snow shoes, stopping them breaking through the ice.
They are the largest bear on the planet.
They have black skin and colourless fur.
Arctic region is an ocean covered by thick ice and has shrunk due to global warming.
It covers 8 countries and is classed as a polar desert.
Arctic comes from the Greek word meaning 'near the bear'.
In winter they have 6 months of darkness and in summer 6 months of sunshine.
Famous for the northern lights.
Igloo is built for shelter when people hunt.
Huskies and sledges are the main form of transport.

China

The main food for the Panda is bamboo and spends half a day eating it.
My friends in China can sleep anywhere, wherever they fall.
They are blind, can't crawl and have no fur when born.
The written language is symbol based.
Eighty percent of the world's toys are made in China.
8 is a lucky number and 4 is an unlucky number
In China opening presents in front of someone is considered rude.
Chinese New Year is celebrated with fireworks, parades and dancers dressed as dragons.
It is the year of the horse.
In August dead family are believed to visit as ghosts during the Hungry Ghost festival.

Wednesday, 19 February 2014

Leeds cat rescue- Supporting icons.

Based around the visual style of the brand logo I have created a selection of icons that can be used across the print and web material to improve navigation and compliment the visual, making it more consistent across different formats.

Bear (collab/comp)- China/Panda visuals.

Great Wall of China

Chinese New Year

Chinese Robes

Giant Panda

Tuesday, 18 February 2014

Leeds cat rescue- Logo in use trials.

I have started to look at how the brand identity and colours can work together with photographs of cats which I have collated. I found that the colours contrast well creating good legibility. Overall the icon can work at different scales and different positions depending on its format and context of each product. From these trials I can see that it does work better against darker images and backgrounds and this needs to be considered throughout.

Leeds cat rescue- Logo development.

Basic development of the logo was based on the initial sketches which I have already done. I was very happy with how the logo was looking because it showed the concept of re homing in a clever iconic way with the reference to the cat with the ear and tail shapes. This is the main work of the charity to it was essential to include this somehow into the visual.

With this I then applied a limited colour scheme. The chosen one was high contrast and the yellow was selected as this is a common colour associated with this type of charity but also the cities colours and the idea of warning. Warning to the audience that help is needed, make the them alert and interact with the problem.

Looking closely at the typeface I had downloaded to use I could see that some of the alignment wasn't quite right so I have had to alter the alignment. This took quite a long time but the small adjustment makes a big difference to the overall brand logo. Everything looks tighter and falls well against the straight lines and ends within the icon.

Leeds cat rescue- Logo ideas.

Bear (collab/comp)- Focussed content on China.

http://www.livescience.com/28823-chinese-culture.html
The country is extremely large, so customs and traditions vary by geography and the more than 50 ethnic groups that reside in this country of 1.34 billion people.
There are seven main dialects of Chinese — Mandarin, Cantonese, Hakka, Wu, Min, Xiang and Gan.
The written language is symbol-based.
Staple diet is rice.
Tea is the beverage of choice.
The largest festival is the Spring Festival (Chinese New Year) and marks the beginning of the lunar year.

During the 15-day celebration, children receive money in red envelopes for good luck and people thoroughly clean their homes to signify a fresh beginning. The holiday is marked fireworks and parades with dancers dressed as dragons.

http://blog.dinolingo.com/2011/06/chinese-fun-facts-gift-giving-lucky-number-8-unlucky-4-chinese-culture-for-children/

8 is lucky number and 4 is unlucky.

Opening presents in front of someone is considered rude and gifts should be offered with two hands.

Most important festival is Chinese New Year.

The festival begins on the first day of the first month of the Chinese calendar. This celebration ends on the 15th day of the month, which is then the Lantern Festival. Lanterns are strung, puzzles and riddles on the lanterns are solved and families have reunions so that they can all be happy together throughout the year.

Chinese also celebrate the Dragon Boat Festival (usually in June), a sailing festival in remembrance of a poet.

Mid-Autumn or Moon Festival which is a harvest festival and family reunion in September.

Hungry Ghosts Festival (usually August or September) when people believe that the spirits of dead relatives can visit them.

The National Day of the People’s Republic of China is celebrated on October 1 and is usually marked with events like music concerts and fireworks.

http://www.ducksters.com/history/china/ancient_china.php

Clothing in Ancient China was a symbol of status.

The people of higher status wore clothes made of silk.

Silk garments were generally long robes. They could be dyed specific colors or with fancy designs.

There are five primary Chinese colors: red, black, green, white, and yellow.

The number 666 is considered a very lucky number in China.

Yellow was regarded as the most beautiful of all the colors by the Ancient Chinese.

http://www.china.org.cn/english/features/Festivals/78322.htm

Burning fireworks was once the most typical custom on the Spring Festival. People thought the spluttering sound could help drive away evil spirits.

During the Mid Autumn festival people eat moon cakes watching the full moon.

http://www.travelchinaguide.com/intro/

Among her greatest gifts to the world are the 'four great inventions' (paper, gunpowder, printing and the compass).

Capital City: Beijing

Population: 1.3 billion

Chinese Kites being delicately made of paper and bamboo have numerous shapes such as swallow, centipede, butterfly etc. Regarded as an artistic marvel, the kite makers' skill in both painting and in the design of the kites' flexible flying movement are well renowned.

Chinese Lanterns are to some extent the symbol of the country's extensive festival culture. With long history and interesting traditions, lanterns now have abundant variations, decorating many festive occasions.

China Giant Panda- It is native to China, proudly called ‘China’s national treasure’.

There are 1,590 that live in the wild in their natural habitats.

http://www.sciencekids.co.nz/sciencefacts/countries/china.html
The famous Giant Panda is found near the Yangtze River in China.

In 2003, China became the third country to successfully send a person to space.
China is the second largest economy in the world, after the United States of America.

The summit of Mt Everest marks the border between China and Nepal.
Pandas are an endangered species. Population estimates vary but there may be around 2000 left living in the wild.

Adult males can weigh up to 150 kg (330 lb).

Giant panda have a lifespan of around 20 years in the wild.
The diet of a panda is made up almost entirely of bamboo.

http://www.great-wallofchina.com/china-facts-for-kids.html
Eighty percent, of the world's toys, are made in China.
In China, besides Father's Day and Mother's Day, people celebrate Children's Day by giving children gifts or money.
While cars are increasingly popular, many Chinese people still ride bikes to work. Large cities often have large bike lanes on both sides of the road.