Tuesday, 18 February 2014

Leeds cat rescue- Logo in use trials.

I have started to look at how the brand identity and colours can work together with photographs of cats which I have collated. I found that the colours contrast well creating good legibility. Overall the icon can work at different scales and different positions depending on its format and context of each product. From these trials I can see that it does work better against darker images and backgrounds and this needs to be considered throughout. 






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