Basic development of the logo was based on the initial sketches which I have already done. I was very happy with how the logo was looking because it showed the concept of re homing in a clever iconic way with the reference to the cat with the ear and tail shapes. This is the main work of the charity to it was essential to include this somehow into the visual.
With this I then applied a limited colour scheme. The chosen one was high contrast and the yellow was selected as this is a common colour associated with this type of charity but also the cities colours and the idea of warning. Warning to the audience that help is needed, make the them alert and interact with the problem.
Looking closely at the typeface I had downloaded to use I could see that some of the alignment wasn't quite right so I have had to alter the alignment. This took quite a long time but the small adjustment makes a big difference to the overall brand logo. Everything looks tighter and falls well against the straight lines and ends within the icon.
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