Bear (collab/comp)- Theme and initial concept.

Our initial concept is based upon the idea of the Native culture of Bears. This idea as been created around the fact that BEAR cereal is focused around the iconic bear on the front of the pack. We feel that this will connect and create a unique relationship with the brand and the theme. With this concept in mind we will then create a range of individual themes from this relating to the various bears and their habitats for example, China-Panda bear, Arctic- Polar bear, Black bear- California and the Grizzly bear- North America. This will provide us with a broad range of facts and interesting information about these bears habitat, with a more in depth focus on the cultural aspects of the country.