Since the interim submission point I was unhappy with the visual being created for the brand identity. Although it worked to show my concept of two elements coming together to collaborate it wasn't visually engaging and I felt like it needed to be changed in some way. To do so I went back to gather some inspiration and found these as examples.
Based on the inspiration which I had found I developed a new experimental visual accordingly but again I am still not pleased with the final visual even though it is stronger showing the concept of collaboration better. Colours are too weak with little contrasts and nothing stands out to attract.
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