Looking back at the sketches which I have come up with I started to work digitally with the strongest ones. I wanted to create a logo that was very fluid with emphasis on the numbers as these are used to represent the two of the sisters individually. Most of my inspiration used a script font and this is something which I want to re create as it is very different to what they have used in the past but has influences back from their early logos so their old fans will notice this but also the new changes made.
At this stage I could see that this design was really not working and looked poorly constructed and childish. Also the alignment of the hand drawn elements was difficult and doesn't sit central in the circular guide even after much alteration as hoped for so looks unbalanced. This is far from the idea of togetherness aimed for with the concept and bands beliefs. Because of this I have decided to sit back down and sketch a few more ideas and some that are more closely linked to the existing so that the band can still be recognised by their already massive following but also suggest new and change made.
From this I could see that my previous designs were ill considered for the band and their beliefs but now they are much better. Now they can reflect the two individual sisters coming together to create a third element/one voice with these new arrangements. I have tried a few of these digitally using various fonts to see which works best and which is still legible.
Legibility of the elements when removing parts to create a new whole element/visual was something which I have struggled with throughout this as in some occasions the eight began to look like a zero which changed the meaning and name too much. But eventually I have re worked the arrangement until I was happy that all are legible and show the concept I was aiming for.
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