Elmwood (live)- Briefing.

• Brand the boring 
• Create a brand for chosen word 
• Research fully 
• Name, visual identity, tone of voice and applications 
• Design brand and attitude 
• Not re inventing the product just the brand 
• Set the company apart 
• Application most appropriate 
• Interim- sketches, rough idea 
• Go with gut and build up a story around it 
• Interim crit- 3rd December 
• Deadline- 16th December 
• Chosen word- accountant