Research was heavily based around flowers and script typefaces/branding as I felt this would best represent the attitudes and style of their new music. It is also the focus of their lyric ‘Hothouse’. I found that the visuals for these were brightly coloured and could creating interesting intertwined and fluid patterns and visuals which would look great when trying to convey the concept of collaboration and femininity. This research also looks at how this visual can be applied to a range of products to create a clear brand identity, essential when presenting a new concept for the content being displayed.
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