Upon reflection of my latest design sheet on the brand guidelines and after visiting Thompson Brand Partners I have changed some of the ideas that I was thinking about at the time. After looking and listening about the work which they have done on brand guidelines they suggested the main importance of them are to inform others of how the visuals of the brand can and should be put together. Often dull but need to serve a purpose so clarity is best approach- keep it clean and simple.
This is something which I have decided to take on board and after looking back at 80s visual style I have realised that the pattern is not needed as it is an element that would not be appropriate on any other visuals I have planned because it is too fussy and is pointless, so an unnecessary decoration just for the publication. I still need to create the other icons as planned as these would be used as part of the navigation and explanation within the app and channel guide.
Whilst designing the brand guidelines digitally I will take the simple approach and make the elements of the brand clearer and explained well with higher importance over the visual of the guide itself.
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