My research has focussed on design techniques which are suitable to engage children and also suitable to use in the format chosen by the brief. I have also looked into popular themes in children's design which I will go on to analyse and choose from at the concept stage.
I also took a trip to the local Hallmark store to look at the type of cards and what design choices they make on those in the hope of appealing directly to the styles they already engage with.
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