From my initial drawn scamps I began to collate the content and visuals which needed to be displayed on the site and create this ready for the proposal pitch to the client. A lot of my research into modern site design was around the use of a one page scroll system. I feel that this would be good to use in my own concept because it suggests to the audience that even though the business is family run over three generations it is still up to date and changeable with the current market, a reflection of their approach to distribution. I also feel this will improve the userbility of the site and its navigation as before it felt very disjointed with all the pages within a page within a section thing going on.
I stuck to the same colour scheme and font as the existing site with a same approach to layout so that it wasn't too different and to show the client how subtle changes can make a big difference but also leave room to add the updates which they needed. By keeping the visual very simple it also allows the content to be the main focus as well as understandable and familiar to the audience and clients which they already have.
Similar to other sites this I am also using a grid system to mock the visuals up and is practice again for my focus on print in my practice. I can show that I can apply skills to different contexts within my portfolio.
I struggles with the inclusion of some elements because I haven't managed to gather all the content yet because I am still discussing with the client over email about the exact details of this. Because of this the final visual may change completely. Also because I am working on such a small screen size on my laptop it is hard to see what the overall page scroll will look like and flow like so to look at this properly it may be beneficial to print this out and analyse the paper version.
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