Hallmark (comp)- Initial concepts.

After reading the brief and looking back through the research which I collate I began to look at common themes within children's design and birthdays and begin to decide what design direction I want to take with the development. Colour was something which was decided by the palettes which they had supplied so this is something which I will look at in more detail when I have chosen my final concept.

Common themes

• Dinosaurs
• Space
• Animals
• Food
• Sweets
• Balloons
• Gifts
• Clowns
• Education
• Cars
• Toys
• Numbers
• Type

Design choices

• Type based
• Pattern
• Illustration
• Character design

For my final concept I think I will look at the idea of a sweet and celebratory theme which will explore all the popular design choices from this sector but mostly illustration and character design. I feel that children need a design which is engaging and allows them to make a personal connection to the objects being depicted. 'Sweet celebrations' is a concept which will use common treats seen at a party, such as ice cream and cake, but with a character based design that will personify the objects and make them more believable to the younger audience. This also allows a direct connection to the idea of party and birthdays being a fun time where health isn't the main subject for once. 

Because of the quick turnaround needed this quick choice of concept has being made.