After much deliberation I am going to explore visually the name 'Eyt all' as this is a traditional Yorkshire saying from the Yorkshireman's motto meaning eat all. This works well with the concept of Yorkshire people as they are known for not wasting money and food so eating everything on the plate. Also looks positive about the food itself as it suggests that it all should be eaten referring to quality and good taste.
My other initial thoughts are to include some of the other words I have brainstormed within the copy to describe the food and atmosphere to continue the Yorkshire feel and using dialect gives it a personal feel.
Also other thoughts are to keep the brand visual typographical as the wording could be changed to refer to different menus and special foods on offer but still working as part of a range. This will give me the opportunity to investigate how a brand can change depending on the outcomes location. Eg. 'Eyt dinner', 'Eyt Dessert', 'Eyt now' etc.
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