Initial thoughts about the Yorkshire restaurant is to define what type of restaurant and the market that it is aiming towards.
The food/menu itself will include Yorkshire cultural dishes (such as Yorkshire puddings and parkin) or those that have strong links to foods sourced in the county. This will influence the market and location and ultimately effect the visual branding which will attract this type of audience. Deciding this now will help massively and save time which is needed at this stage.
Throughout researching I have realised that a market which is up and coming in the area of the Dales is higher end and gastro pub formats. Although recently this is becoming populated with this type of restaurant and would need to bring something new to make it stand out. This is a type and visual which I also really like and would like to experiment with. High end and food related branding is also something which is missing from my portfolio currently.
My other initial thoughts are to create a restaurant that still has heavy influences from the landscape and countryside around the county as this is one of the main attractions about the area and should be reflected in the visual style and brand itself.
Overall I want to give the target market a gastro experience within the Dales landscape that take them on a journey through this place with direct references to the county and countryside.
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