Jaypee x BAGD (live/collab)- Wall production.

Over a series of a few days we painted the final design for the mural onto the wall. This was a small team of us working alongside Jaypee. This was a great experience as it was something which I had never done before and it was a chance to learn some great skills and techniques with working at large formats. Although the process has being very tiring it was well worth it because the final design really fulfils the initial brief and was a great collaboration project. It was also good to get away from my regular briefs for a while and try something new. 

Jaypee x BAGD (live/collab)- Proposal boards.

Jaypee x BAGD (live/collab)- Final rough artwork.

Jaypee x BAGD (live/collab)- Initial sketches.

We each went away and started to develop our own parts which could then be sent to one another by email and collaborated into one final design ready to use in the proposal. Below are our individual contributions to the design. Because time was so short between the briefing and proposal we realised that this collaboration would have to take place over emailed which in the end worked out fine. 

By myself

By Tani

By Hannah

With the sketches that Hannah sent over I started to work on these digitally to create a suitable style which would suit mine but also the overall cartoon illustration style of Jaypee. To do so I altered the designs slightly making the ends of the letters shorted and rounder so that they appeared less traditional. Also by adding a bright colour underneath as sort of a drop shadow this would create a bolder more engaging image. 

Jaypee x BAGD (live/collab)- Inspiration.

We looked at a variety of different sources to gather inspiration based around our idea of using typography within the mural. This also played to all of our individual strengths and was something which even from now I can tell it is going to be an enjoyable and valuable experience. Our research has taken the form of looking at type in general, how this is used within layout with colour but also how this is applied to existing wall mural formats.

Jaypee x BAGD (live/collab)- Concepts and ideas.

Jaypee x BAGD (live/collab)- Brief.

The brief was to produce a proposal pitch for a possible concept for a wall mural within studio 3 that would promote the course positively to those visiting for open days but also be a source of inspiration when students are sat in their for briefings. This was to be a collaborative piece between us and Jaypee.
I was interested from the start about this brief as it was a chance to experience something new and a different way of working. Also a chance to work alongside a freelancer in our studio environment.

After leaving the briefing I went into discussions with other students and we formed a group who had similar interests (that was me, Tani and Hannah). From this we began to research, think about concepts and design ready to present to Jaypee and the tutors in the hope of being chosen to take part in the experience.

Tutorial.

Bear (collab/comp)- YCN submission boards.

78violet- Tour ticket production.

Recently I have been working on the products ready to print for the photo shoot for the yearbook submission. Within the yearbook I wanted to show off my skills which I have developed during my time here. I have already experimented with screen print and another one of these was print finishes and foiling. A suitable format for this was the tour ticket as this would create something which is desirable and as many fans often collect tickets this will make this one remembered and stand out from the others. Makes the experience feel more important and special. Because of this during my design development I had to make sure that the text was legible and the area which I wanted to foil was completely solid black when printed so the foil would fuse with the toner when heated. 

Leeds cat rescue- Print development.

The print development was something which I saw as secondary to the web and brand identity but still important and a new element to add to the brand products. Using the same visual identity as I have applied to the web side I have applied similar here and developed a range of printed material. 

As this is a postal pack given to the audience after they have used or helped the charity in some way the tone of voice is less serious and has more fun with the brand and cat image. So the concept was to include funny icons, similar to the style of the brand logo, which will then be added to a photo of a cat. To create a fun, humorous tone that you often find on charity cards that will be more engaging. 

For the pack itself I have bought some cardboard postal boxes which are pre made as this is something I didn't see as beneficial to waste time making. So I spent this time working out the positioning and size of the elements to go on the box. I have chosen to put the address inside the cat logo as this links back to the reference of the home. Tone of voice has also being considered and some words have been changed to suit the theme of cats, such as hands changed to paws. 

78violet- CD production.

From one of the screen prints which I had done I began to work out the CD packaging from it. I used one of the formats which I had found in my research into formats and packaging. I was happy with the outcome as it was simple and fulfilled the concept for the CD I wanted. It allowed the CD part to be downloaded and disposed of with no real desire to retain with this focus on the vinyl. 

Leeds cat rescue- Print ideas.