The print development was something which I saw as secondary to the web and brand identity but still important and a new element to add to the brand products. Using the same visual identity as I have applied to the web side I have applied similar here and developed a range of printed material.
As this is a postal pack given to the audience after they have used or helped the charity in some way the tone of voice is less serious and has more fun with the brand and cat image. So the concept was to include funny icons, similar to the style of the brand logo, which will then be added to a photo of a cat. To create a fun, humorous tone that you often find on charity cards that will be more engaging.
For the pack itself I have bought some cardboard postal boxes which are pre made as this is something I didn't see as beneficial to waste time making. So I spent this time working out the positioning and size of the elements to go on the box. I have chosen to put the address inside the cat logo as this links back to the reference of the home. Tone of voice has also being considered and some words have been changed to suit the theme of cats, such as hands changed to paws.
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