Monday, 12 May 2014

Coeliac campaign- Primary research.

The majority of the research collected and used was from various postal packets but also direct from the doctors and hospital. This was something which I was able to get a hold of easily because my mum suffers from the disease. Because of this I have direct experience of its influence on diet and those involved in the family unit. 
From personal experience and talking to those effected by the disease I have gained greater understanding of its effect on the body but also the restrictions and limitations caused by there not being enough awareness yet. Over the years I have seen how this has grown and found that one of the main contributors to this change are the charity Coeliac UK. 
Whilst researching the charity I noticed that they have set up a Coeliac awareness week which runs every year but based on a different topic related to the disease. Because of this I have decided to base my design on this and create a concept for a campaign based around the proposal of a future awareness week with the subject of the disease and the awareness around children. This will allow great context to be given to the display type which with time restrictions now this is now the main basis for the brief. 







Other secondary research came from collating information of various charity and health websites. These would form the facts which I would display in my concepts alongside the display type and sayings. 


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