A suggestion within some portfolio feedback was to work on the logo again so that the words were larger than the visual so that the ant then appeared smaller and the copy was more legible on a small format. This was the main part of the concept so make this important was the suggestion. I took this advice on board and developed the logo in this way. The final outcome is much better and does give greater impact to the brand name which was needed. I am a little disappointed I didn't explore this earlier as this could have improved my chances with the Elmwood submission. Now I will need to go ahead and change the other products created to use this new brand visual.
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